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What to know about blogs

When it comes to creating a successful blog, there are certain elements that should be included. A catchy title helps draw readers in and gives them an idea of what they’ll be reading about. The content should be relevant and engaging enough to keep them reading from beginning to end.

Additionally, formatting is key when creating a successful blog post; including subtitles, graphics, quotes and other visuals help break up the text and make it more visually appealing for the reader. Lastly, don’t forget about SEO techniques like meta tags and well chosen keywords – these will help your posts reach a wider audience!

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Do your research

If you are going to create a blog on a subject, always ensure that you do your research into what it is you wish to talk about. Make sure you know the context and content that you are writing about.

Both Google and the visitor to your blog will know almost immediately if the blog has not been written by someone who knows the subject matter. So getting the content right and showing the reader that you know your stuff is of paramount importance.

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Make it interesting

There is nothing worse than arriving on someone’s blog to find the content boring and or not relevant to what you were looking for. Getting the content right and interesting is a great combination for the readers of your blog.

This is especially true for Google’s crawl bots. Google will read your blogs the same way in which a human will. It will not give you any points for a boring and un-interesting blog. Why should it? After all its the reader that you should be interested in attracting after all.

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How many blogs should I post? Should I use AI?

The simple answer here is you can never write too many blogs. There is a temptation in this day and age to use AI (Artificial Intelligence) to write your blog content for you. Whilst this does speed up the process significantly, both Google and your end readers are now becoming more aware of AI written content.

Like many tools, AI is useful to assist with the process of writing blogs. From research to helping you decide blog titles etc. AI does have its benefits of use. If you do use AI to write some of your content, it is important to note that you will still need to humanize the final content piece.

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What should be included?

So you are ready to write your first blog and need to know what to include in terms of elements. Well, the simple answer is at least one image and as we have already discussed, interesting content.

Don’t forget though that this is your blog and you do want people to acknowledge that. Include links to relevant pages on your website for the reader to read more about the subject matter. It is also not a problem for you to sell to the reader but just not on the blog itself.

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