Affiliate Marketing for Websites

What is Affiliate Marketing?

Affiliate marketing for websites is a type of performance-based marketing arrangement. An online retailer or business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts by paying commission to an external website for traffic or sales generated from its referrals.

Some examples of reputable companies that follow an affiliate marketing strategy to one degree or another are Amazon,eBay, uSwitch and Etsy.

How Affiliate Marketing Works

Traditional marketing works very well, but what if you could get others to sell your product? Well, in fact, this is where affiliate marketing comes into play. An affiliate is someone or an organisation that can bring passive sales of your products and or services.

Affiliate marketing can come in all forms and sizes. Affiliates could be small bloggers, media personalities, or even social influencers with large followings. Affiliate marketing can also come in paid advertisements on networks such as Facebook and Google Adwords. In addition, affiliates create advertisement campaigns that can track conversions. The advertisement designer then gives the affiliate the link to their advertiser’s page. If someone buys something from those links, an affiliate gets a commission or compensation for driving this traffic to someone else’s business.

As you might imagine, affiliate marketing is growing like crazy, and no wonder; it fits perfectly into our current online environment where we tend to think less and less about actual costs (gas, groceries etc.)

How can Brown & Booth help?

To summarize, we work tirelessly to locate the right affiliates for our client’s products/services; from the initial contact to the build-up of the fruitful relationship. Brown Booth take on every aspect of affiliate marketing for websites; even down to the web development required to implement outbound links from an affiliate’s website. Brown Booth achieve this by working closely with an affiliate to ensure that they are fully informed of all marketing activities, delivering a high-quality product or service that the end consumer will enjoy.

Additionally, to find out more about affiliate marketing, please email our affiliate department today.

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