Animation, or more specifically, motion graphics are pieces of digital footage which create the illusion of motion or rotation and are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed via electronic media technology but may also be displayed via manual powered technology.
Much like videography, animations and motion graphics are becoming increasingly used by companies to promote their services. However, the benefit of motion graphics is that the artwork can be completely digitally rendered as opposed to footage having to be filmed for the purpose of production, therefore animation can often be a quicker, easier and sometimes more effective type of visual advertisement.
Additional video content in the form of animation is a great way to express ideas to an audience in a creative manner. This form of media is very beneficial to those who are looking to portray a particular message, animation can be greatly diverse in terms of content and production style, and this is effective when trying to reach certain groups of people.
Our animation is made in house, being primarily produced within Adobe After Effects, while other results are achieved with the inclusion of Cinema 4D. We can produce a range of video content, including 2D & 3D Motion Graphics, Particle Generation, 2D Compositing, Motion Tracking (Selective), Waveform Visualization.
Check out some of our other services.