PPC and Google Adwords

PPC refers to pay-per-click which is an advertising model used to drive traffic towards a website or websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with search engine websites. Google Ads is Google’s version of a PPC advertising solution and the most used PPC campaign.

The chances are you see websites promoted using pay-per-click every Google search you make; it is quite a commonly used practice so is becoming more and more necessary for businesses to implement a strategy to enhance their website’s search engine visibility.

How we can Help

Although typically only 30% of people searching for services and or products will click on these, PPC (Google AdWords) can get fairly instant results for your site and in fact some customers choose to run this alongside their organic SEO. The majority of the time, however, it does take Google approx. 2 weeks+ to learn about your business when deploying PPC. This is why we always recommend that the first month should always be about setting up the advert/s and ensure key phrases are being properly implemented.

We set up your PPC advert campaign along with all of its associated key phrases and then manage this on a daily/weekly/monthly basis. Failure to stay on top of a Google AdWords PPC campaign can result in loss of ROI.