PPC refers to pay-per-click which is an advertising model used to drive traffic towards a website or websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with search engine websites. Google Ads is Google’s version of a PPC advertising solution and the most used PPC campaign.
The chances are you see websites promoted using pay-per-click every Google search you make; it is quite a commonly used practice so is becoming more and more necessary for businesses to implement a strategy to enhance their website’s search engine visibility.
Although typically only 30% of people searching for services and or products will click on these, PPC (Google AdWords) can get fairly instant results for your site and in fact some customers choose to run this alongside their organic SEO. The majority of the time, however, it does take Google approx. 2 weeks+ to learn about your business when deploying PPC. This is why we always recommend that the first month should always be about setting up the advert/s and ensure key phrases are being properly implemented.
We set up your PPC advert campaign along with all of its associated key phrases and then manage this on a daily/weekly/monthly basis. Failure to stay on top of a Google AdWords PPC campaign can result in loss of ROI.
Google PPC, unlike Organic SEO requires initial technical set up to get the ball rolling. Below are the two aspects of the service we provide as part of PPC/Adwords
We take the strain and add our expertise for the initial set up of your Google profile and PPC account. Also included is the building of a PPC optimised landing page to direct the advert to. We carry out all positive and negative keyword research which is vital as part of any PPC campaign.
£250 +vat (Initial month cost)
Continuous monitoring of budget and keywords to make sure our client is getting the most out of their spend each month. In addition we add in keywords to further improve investment return. We also keep an eye on the click through rate and make ongoing changes to help adverts grow.
£100 +vat per month (Plus advert budget to Google)