Adding a video to promote your brand is a great way to grab the attention of your customers and show the product in action. Videos can be the driving force on social platforms and also help turn visitors into customers on your website — Video marketing boots organic traffic by incorporating audio and visual elements to appeal to multiple senses. With videography, you really can think outside the box and personalise how you interact with your customers. Vlog, contests, product reviews, behinds the scenes, interviews, how-to guide, educational product videos and even testimonials, the list goes on and on.